Earn Alliance, the leading web3 game aggregator and discovery platform, is thrilled to announce the addition of key team members. Kimberly Knoller has joined as Chief Marketing Officer, Graeme Griffin has been appointed as Head of Games, and Amit Goel will serve as Director of Product.
Knoller brings over a decade of dynamic experience in entertainment marketing, specializing in music, fan acquisition, gaming, and technology. She has worked with major record labels and innovative ventures, connecting brands and talent with new fan communities through creative marketing strategies. At Warner Records, Knoller established the first direct-to-fan marketing team and collaborated with renowned artists such as My Chemical Romance and Green Day. Her expertise in crafting compelling narratives and implementing fan-centric digital marketing strategies has set her apart in the industry.
As the founder of The Knoller Group, Knoller has achieved global recognition, delivering notable successes such as Echosmith’s multi-platinum hit “Cool Kids” and pioneering direct-to-fan e-commerce platforms for gaming and music channels.
Knoller’s visionary leadership extends to executive roles at companies like unPaired and PIXELYNX, where she contributed to groundbreaking web3 initiatives. In her new role as Chief Marketing Officer at Earn Alliance, Knoller is leading the charge in connecting gamers to games and building engaged communities. Her expertise has already brought significant success to Earn Alliance, with a rapid audience growth of 650,000 highly engaged gamers.
“I am thrilled to join Earn Alliance at such an exciting time in web3 gaming,” says Knoller. “Together, we will redefine the future of gaming ecosystems by leveraging innovative marketing strategies to connect people with immersive gaming experiences.”
Graeme Griffin, with over two decades of experience in the gaming industry, has developed a diverse portfolio that includes MMO RPGs, sports simulations, strategy games, and casual mobile games. Starting as a C++ Engineer and Producer, he has held various roles at companies like 6Waves, Zynga, Ubisoft, and VGW.
“I’m passionate about crafting games that offer meaningful experiences,” says Griffin. “Earn Alliance’s commitment to creating sustainable and engaging games aligns perfectly with my vision for the industry. I’m excited to join Coop on this innovative and disruptive journey.”
Amit Goel, with over 20 years of experience as a software engineer, entrepreneur, and product manager, brings his expertise in building and scaling products globally. At Earn Alliance, Goel will serve as Director of Product, focusing on programmatic advertising for mobile and casual gaming.
“I’m thrilled to join the team at Earn Alliance,” says Goel. “I look forward to building the ad-tech systems for the next generation of gaming and exploring the possibilities in the web3 domain.”
Earn Alliance has established itself as one of the largest active web3 communities, with over 75 game NFT launches in 2023 alone. With its gamified reward ecosystem, the platform aims to attract and retain highly engaged gamers, offering a cost-effective alternative to traditional advertising models.
About Earn Alliance:
Earn Alliance is the largest web3 platform that connects gamers to games, building engaged communities. With a focus on revolutionizing gaming ecosystems through innovative web3 technologies, Earn Alliance offers a gamified reward ecosystem designed to attract and retain highly engaged gamers.
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