1inch, a decentralized finance (DeFi) platform, has formed a partnership with the Bruce Lee Family Company in an effort to promote the adoption of DeFi through their “Take crypto seriousLee” campaign, which draws inspiration from Bruce Lee’s philosophy.
The main objective of the “Take crypto seriousLee” campaign is to make crypto and DeFi more comprehensible and trustworthy. Instead of being viewed solely as a risky investment, the campaign aims to demonstrate how DeFi can be effective and beneficial, much like Bruce Lee’s renowned emphasis on precision.
Sergej Kunz, co-founder of 1inch, revealed that the partnership has been in the works for nearly three years. He described it as a tribute to Bruce Lee’s legacy and a means of involving more people in the DeFi space. Kunz also hinted that this collaboration is just the beginning, with plans for additional projects involving the Bruce Lee brand in the future.
One of the primary goals of this partnership is to alter the way people perceive crypto. Over the next few months, the campaign will feature advertisements and videos that connect Bruce Lee’s philosophy of efficiency with the advantages of DeFi technology.
Kunz also emphasized the importance of having clear regulations for DeFi. He explained that regulations can enhance the safety of the DeFi industry, but they must be distinct from traditional financial rules. He suggested that collaborating with regulators could safeguard users without stifling innovation.
The partnership between 1inch and Bruce Lee originated in 2019 when the 1inch team attended a hackathon and selected their name, drawing inspiration from Bruce Lee’s “one-inch punch.” This decision symbolized how small, precise actions can yield powerful results, similar to the impact that 1inch aims to make in the crypto world.
Shannon Lee, Bruce Lee’s daughter, oversees the Bruce Lee Family Company, which preserves her father’s philosophy and legacy. This campaign extends Bruce Lee’s influence into the crypto space, combining the wisdom of the past with modern financial tools like DeFi.
Above all, through this campaign, 1inch and the Bruce Lee family aspire to transform the perception of crypto. They aim to demonstrate that crypto can be a reliable and efficient component of the future financial system.