A top crypto analyst has reignited speculation that Meta, the social media empire led by Mark Zuckerberg, could soon re-enter the crypto space — this time, in partnership with Sui.
According to CNBC Crypto Trader Ran Neuner, a Meta-Sui collaboration would offer a faster route to reviving Zuckerberg’s long-abandoned ambition of launching a blockchain-native stablecoin usable across Facebook, Instagram, and WhatsApp.
Meta’s Unfinished Stablecoin Business
Zuckerberg previously invested nearly $1.8 billion into Diem (formerly Libra), a blockchain and stablecoin initiative that collapsed under regulatory pressure from the US government. But despite shelving the project, the intellectual property (IP) and technical groundwork didn’t vanish.
In fact, much of that development has lived on in three places: Meta itself, the Aptos blockchain, and Sui. Both Sui and Aptos were founded by former Meta engineers who worked on Diem and its Move programming language. Now, with a more crypto-friendly US administration, Neuner believes Meta could revisit its stablecoin ambitions — but without the burden of rebuilding a full blockchain team from scratch.
“Now that the tides have turned, if they wanted to revive the project, they could either do it themselves and rebuild an entire team, or they could partner up with the team that actually built it,” he wrote, adding:
“This is where $SUI comes in!”
Why Sui?
Neuner points to Sui as the most likely candidate for a Meta partnership — and not just because of its Diem roots. Key former Meta engineers, including Sam Blackshear (the creator of the Move language), @kostascrypto (former head of cryptography), and Eman Abio (former product lead), are now leading Sui’s development.
Over the past four years, Sui has matured significantly, with improved tooling, developer infrastructure, and an ecosystem ready to scale.
“If Meta wants a blockchain-native stablecoin to deploy across its apps, Sui is a natural fit,” the analyst wrote. “It’s fast, secure, and built by the same team that once built Diem.”
While no official announcement has been made, the theory has gained traction across crypto social media. It aligns with Meta’s broader ambitions in Web3 and digital commerce, and could mark a powerful comeback in the blockchain arena if realized. For now, the idea remains speculative.